KNOWLEDGE is what you KNOW that gives you the EDGE.

How much exactly do you need as capital for your start-up?

What specific measurable value will you add to our business should we hire you?

Why should we hire you and not the other candidate?

Why should I accept your love proposal and not that of the other suitor?

In life, you will always get a big, fat NO when you don't know.

Like my mentor @olumidemmanuel will always say, when you are not in the know, you won't be in the flow.

It can be very amusing to see people unhappy when they get a NO when they request for something, when more often than not, they either do not know exactly what they want, or why they want it.

Others simply have insufficient knowledge.

Most small businesses fail even before they take off, either because the founders did not really know the business, or because they had insufficient knowledge of both the business and the industry.

In the same vein, most marriages crash, and very early too because the couple did not invest enough time to understand the intricacies and complexities of two people from different backgrounds and conditioning vowing to spend the rest of their life together, enjoying and enduring each other.

If you don’t know, you won’t have the required edge which knowing gives.

Knowledge indeed is power.

So, what do you know about that new business, prospective new job, desired partner, new investment opportunity.

Do you want to explode your value?

Make knowledge acquisition a priority today.

Afterall, it is a knowledge economy we are in afterall.

Have an amazing week ahead.

#ikembaspeaks